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Year: 1952 Location: 127-129 Main West Side of Main St. looking just north of the Mill Creek Bridge 1952. L-R: bridge, Modern Market, L.P. Hughes Moravia Five and Ten (formerly Spaulding's), Joe Fiorelle's Drug Store (later Cawley's). The buildings north of the bridge burned Dec. 30, 1966.
Paul Rowe, "the store with both meats and groceries," and C. Wallace Rodee, "use your 'sense' and save your cents," combined forces and opened Modern Markets "the store that has everything," on May 25, 1940. The new store featured a way of shopping that was revolutionary for Moravia at the time: "market baskets on roller carriers will be furnished the customers and they will have the privilege of selecting their own groceries." Other new features included marking prices on every article for sale and a "modern cash register that adds all sales purchased by customers and gives a slip with each article listed." They also boasted modern meat coolers and "an experienced meat cutter from Auburn" who has had "years of experience in city markets." A number of other merchants (not including the other grocers) welcomed the new business in a full page of advertisements in the Republican Register.
Wallace And Evelyn Rodee also had a passion for horses, and were widely known for their champion Morgans. Not only were the Rodees a fixture in Moravia and other area parades, they traveled throughout the state and beyond, showing their horses and bringing home many ribbons and trophies. Please see the New York Morgan Horse Society (NYSMHS) for a profile and tribute to the Ev and Wally Rodee and their horses. |
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